Mobile advertising company Kiip has raised $12 million. The Series C round was led by North Atlantic Capital and included both new and existing investors.

“Our latest round is representative of our continued execution towards leading the moments marketing revolution,” says founder Brian Wong. “We have consistently delivered—from our industry-leading Nielsen results to industry-leading engagement rates at 19% to having one of the biggest audiences with mobile-first consumer data.”

Kiip’s platform is embedded in more than 5,000 mobile apps, delivering upward of three million rewards daily. The company’s revenue has doubled over the last year and is approaching profitability.

“Kiip is quickly becoming the staple in moments marketing and we’re excited to power moments that matter across hundreds of millions of consumers,” Wong added.