Successful startups are a bit like puzzles. You have to put a lot of pieces together, in the right way, to win. Except with startups, you don’t get all the pieces in advance (or even know how many pieces there will be), and there’s no final picture beautifully printed on a box that tells you what the end looks like. You might have a few of the pieces, but not many. You should have a big vision you’re aiming for, but the way to get there is a fuzzy picture at best.

Highline BETA’s goal is to provide more of the puzzle — as early in the journey as possible — to genuinely accelerate startups. If you’ve ever started a company, think back to what those first ~6 months felt like — you and your co-founders in a room, with a whiteboard (maybe), trying to figure out what the hell to do. Highline BETA, along with our partners and customers, works to short circuit those first 6 months and get you off the ground faster than ever before (with capital, insights, a corporate partner, etc.) and heading in the right direction.

That’s why we’re thrilled to be partnering with Cossette Health in the healthcare space. Cossette Health is the fully integrated healthcare practice within Cossette, a leading marketing communication agency in Canada with international reach. Cossette Health is a huge puzzle piece.


With Cossette Health, we’ll be working with large companies in the health industry to co-create and invest in new healthcare startups. We’ll be bringing our Venture Acceleration and Co-creation methodology to the table, alongside Cossette Health’s ideation, strategy and product development and delivery services.

This partnership kicks off our focus on the healthcare space. It’s an area we’ve actively invested in and supported before (through Highline VC and as angel investors), including Meta, Circle Medical, Akira, HumanAPI and CareGuide.

We can’t think of anything more important than a person’s health; and everyone has been affected by health-related issues, whether personally or with friends and family. There’s an opportunity with Cossette Health, big players in the health space and new startups to make a difference in people’s lives — and that’s our goal. More puzzle pieces, more clearly ready to be put together, to create new ventures in healthcare.

Here’s a short video that we put together with Cossette Health to discuss the partnership: 

What is Highline BETA?

Highline BETA is a startup co-creation company investing in startups that are deeply connected with corporates. We find, fund and co-create the future, working with large companies to identify areas of opportunity and growth, and launching new ventures. If you’re interested in working with us, get in touch!