Written by Franco Varriano

Following his mantra of creating impact, Ufford went on to create two more companies following his early success, both within very similar markets. These startups were also acquired.

Today, Ufford is working on his fourth startup, Trulioo, which has raised over $25 million to create the leading global identity verification service, and provide instant electronic identity and address verification for 4 billion people in 60+ countries.

Ufford joins us to share his story, how he got into startups, what it’s been like building four startups in the FinTech industry, his advice on how to approach fundraising, why he focuses not on product-market fit, but creating impact, what it’s like building a startup in Vancouver, and much more!

Hack To Start is a weekly podcast focused on interesting people and the innovative ways they achieve success hosted by @FrancoVarriano and @TylerCopeland.

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StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.