The “Food is King” promotion encourages people to experience King Street restaurants and food establishments. The offer is available to any new or existing Ritual user who has not previously ordered from more than 40 participating King Street restaurants and will provide a one-time discount of up to $15 on any order. 

This promotion has been made possible through a partnership between the City of Toronto, the Toronto Association of Business Improvement Areas (TABIA) and the Toronto headquartered food ordering app Ritual

Food is King runs through to March 4 and is designed to encourage consumer activity for King Street by driving incremental purchases to restaurants and food service establishments within the King Street Pilot area. To find out more details about the promotion, download the Ritual App and search using the words Food is King. 

“Ritual is one of the City’s growing success stories, and as a King Street business they are offering an innovative way to support local establishments as we pilot this new street design,” said Mayor John Tory. “I’m happy to see Toronto technology used to support Toronto businesses, as part of our continued commitment to making sure the King Street Pilot works for everyone.”

“Supporting Toronto businesses is central to our work at the City,” said Councillor Michael Thompson (Ward 37 Scarborough Centre), Chair of the City's Economic Development Committee. “The partnership we have forged with TABIA and Ritual will reinforce the vibrancy of our King Street business neighbourhood and promote the success of its great, diverse dining establishments.” 

In addition to the Food is King promotion the City has launched the Everyone is King Design Build Competition. This is an opportunity to be part of and contribute to the rethinking of King Street. The intent of the competition is to create a series of attractive curb lane public spaces on King Street for all to enjoy. Winners will be announced in March. More information about these initiatives at: toronto.ca/kingstreetpilot