Photo: Revlo’s team, including Co-Founders James Sun and Julie Topp (bottom-centre) and Adam Hueniken (top-centre-right).
By Kirk Falconer
Revlo’s technology allows e-sports streamers to better connect, engage, and monetize their fan base. While in beta, the company said it enabled 15,000 broadcasters to interact with an audience of more than 5 million viewers per month. Revlo was founded last year by CEO James Sun, Head of Product Julie Topp and Head of Engineering Adam Hueniken.
Revlo Launches “Effortless” Fan Engagement Platform on Twitch, Raises Seed Round
$1.12 Million Seed Round From YCombinator, ExtremeVentures, Monstercat, and Others
TORONTO, ON–(Marketwired – May 11, 2016) – Revlo today officially launched its fan engagement platform on Twitch, allowing broadcasters to easily create personal interaction opportunities and unforgettable moments for any viewer, at a scale of one or of millions. While in beta Revlo helped 15,000 broadcasters interact with an audience of more than 5 million unique viewers per month. Fueled by a suite of free tools that foster connections between streamers, their fans and their Twitch communities — Revlo leads to better engagement, retention and monetization via avenues that fans gravitate to naturally, like subscriptions or sponsorships.
Together with its official launch, Revlo announced it had raised a seed round of $1.12 million from YCombinator, Extreme Venture Partners, and others. Appropriately enough, Revlo’s Group Leader at YCombinator will be Justin Kan, founder of Justin.tv — now Twitch.tv.
“Viewer engagement is what makes Twitch Twitch,” said Justin Kan, Partner, Y Combinator. “Revlo is the best tool out there helping broadcasters engage with viewers, which is why we were excited to fund them!”
Revlo intentionally created its platform to make livestreaming more fun and personal for any fan — not pay for play, not just superfans. Broadcasters use Revlo to create a free virtual currency customized just for their community, that fans earn and spend in ways that feel personal despite a potential scale of millions.
“It’s really hard to create meaningful one-on-one interactions for thousands of people when you are only one person,” said James Sun, Revlo Co-founder and CEO. As a lifelong gamer, I wanted to help broadcasters create fun, personal experiences for their loyal fanbase. Happy fans spend more time and money in their favorite communities — helping the streamer and ultimately, growing the industry.”
No regular currency is required. Instead, the Revlo platform helps streamers and their moderators instantly reward viewers for engagement and interactions ranging from time spent watching the channel to actively participating in fun contests and games unique to each community. Fans can spend their earned currency for experiences like a personal invitation to join the next viewer game, a simple bet on what the broadcaster might do next, or even a request that the streamer play (or sing!) the fan’s favorite song during the broadcast.
“By implementing Revlo on UFC fighter, Rampage Jackson’s stream, we saw a 45% lift in view length, along with a 35% increase in the chat activity, easily proving Revlo’s worth to any marketer, brand or broadcaster,” said Trevor Antunez, Co-founder, AG3NCY. “Revlo provides a missing piece to the Twitch puzzle of viewer engagement.”
Similarly, Trick2G, the 14th largest streamer on Twitch by follower size, had a 41% lift in view time for his viewers using Revlo.
Revlo and Twitch
According to SuperData Research Inc., the gaming content industry is a $3.8B industry and Twitch, the world’s leading live streaming platform, currently owns $1.68B of the market with 100 million fans worldwide who spend an average of 106 minutes every day watching live gaming. Revlo’s fan engagement platform is helping Twitch’s top broadcasters who reach more than 5 million unique viewers per month. Even ahead of its official launch, Revlo has seen tremendous adoption across the Twitch community, including being tapped by ESL for its Intel Extreme Masters Worldwide Gaming Championships in Katowice, Poland this past March.
Engagement tools for Livestreaming gaming — and UFC, and music, and…
Revlo’s streamers include some of the top influencers on Twitch — game publishers and personalities of course, but also music labels, UFC fighters, live events, YouTube stars and visual artists; names like Trick2g, Fang_i3anger, and MerliniDota. They all use Revlo to engage millions of viewers monthly and their fans increasingly demand the experiences and moments that only come with the Revlo platform because it makes the experience better for everyone.
“We launched a sub-only rewards program using the Revlo platform with phenomenal results in the form of viewer engagement,” said Gavin Johnson, Head of Gaming at Monstercat. “Viewer watching time doubled; 25% of new subscribers redeemed a reward on Revlo within one week and 18% redeemed a reward within a day; and the likelihood that a new viewer would return the following week more than doubled.”
Added Fangs, “Revlo really makes my fans stay longer and get more out of it. If I forget to turn on Revlo, my fans revolt. ”
Revlo is currently available on Twitch. To learn more visit: https://www.revlo.co
Founded by life-long gamers James Sun, Julie Topp and Adam Hueniken in May 2015, Revlo is helping broadcasters easily engage and monetize their fanbase. Since its inception, Revlo has raised $1.12M from investors including Michael Litt, Barney Pell, YCombinator, Extreme Venture Partners, Tandem Capital, Monstercat, 1517 Fund and Hedgewood. Over 15,000 broadcasters currently use Revlo every month to engage an audience of more than 5 million people.