Written by Amira Zubairi
Ching said she launched Eve Medical to make female health screenings easier, simpler, and more accessible for the average woman, especially since women often “cringe” at the thought of being tested for health concerns like HPV or cervical cancer.
To encourage more women to get screened, Ching designed HerSwab, a self-sampling device and mailer box that allows women to collect their own samples for molecular diagnostics testing. Women can order an “EveKit” online and collect and send back samples using HerSwab, which are then processed at an accredited lab. If the results are positive, users can access licensed physicians to follow-up.
Ching said the startup is solving a common pain point for women: access to a clinic. “A lot of the reasons are simple. Women don’t go because they don’t have time, they don’t have transportation, and they don’t have childcare,” said Ching, adding that it ends up costing the health care system because who aren’t screened can end up with preventable diseases.
“We came up with a lot of different ideas about how this product could work and most importantly, we went to women themselves with our prototypes and asked them to hold it, to use it, to give us feedback,” said Ching. “[It’s] a two-step process that women can do very easily.”
Along with explaining Eve Medical’s products, Ching also reflected on being a female founder in light of International Women’s Day.
“I don’t necessarily feel like I’m any different than any other founder because I’m doing the same things,” said Ching. “I’m putting in the hours…I’m building my team. I’m building my product. There’s nothing about what I’m doing that’s different from what a male founder would do.”
Even though she doesn’t feel a difference from other founders, Ching said there’s still work to be done in bridging the gender gap in tech, citing a report that only three percent of female founders receive VC funding.
She stressed the importance for men to “be allies” to women.
“Men are really important to this equation too,” said Ching. “When the conversations come up about women in tech when the question is asked, ‘what does an entrepreneur look like to you’ — take a stand and support the other women entrepreneurs around you.”
Watch the full presentation below:
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StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.