PostBeyond Inc., a cloud-based social advocacy platform provider, has closed a $4 million Series A round led by Canadian venture capital firm Information Venture Partners Inc. and Canada’s trade finance agency Export Development Canada. PostBeyond plans on using the funding to expand customer engagement resources and accelerate the development of innovative solutions.

Based in Toronto, PostBeyond is an employee advocacy solution that helps enterprises increase brand recognition by enabling employees to share corporate content on social media. Its proprietary platform helps organizations securely involve their employees in social media sharing. With PostBeyond, employees can read corporate content on mobile or web, then share it with their personal social networks from a single, common solution.

“Through smart growth, PostBeyond has been able to continually attract top-tier enterprise clients who understand the value that employees play in building their brand,” says Robert Antoniades, Co-founder and General Partner, Information Venture Partners.

“Given how innovative and well-suited their product is to the growing trend of employee engagement, it’s no surprise how quickly and broadly PostBeyond has been able to expand their international business,” adds Paul Day, VP Investments, EDC.

“We look forward to growing alongside this promising Canadian SME as they attract more customers both domestically and abroad,” Day says.