Following record-breaking on line ticket sales in August, Toronto-based technology company Ritual will extend its sale of ferry tickets to Toronto Island Park throughout the Labour Day weekend.

Earlier this summer, Mayor John Tory announced that Ritual, one of Canada’s fastest growing tech companies, would promote on line ticketing to its customers throughout the month of August as part of the Toronto Island Ferry Service’s efforts to reduce lineups to reach the popular destination.  Ritual’s easy-to-use order and pay app allows people to order ahead, skip the line and earn rewards on everyday purchase and is available in over 1,000 restaurants across Toronto, Chicago and New York. 

In August, nearly 25% of Toronto Island Park ferry riders purchased their tickets online or through the app. With nearly 90,000 digital tickets redeemed, online ticket redemption in August doubled over the same period in 2015.

Toronto Island Park is Toronto's largest downtown park and the City ferry service transported 1.3 million passengers to Toronto Island Park in 2015. This year, that number is expected to increase by as much as 15 per cent. At the end of August, the ferry service had transported 1,204,436 passengers – more than 100,000 more passengers than the three-year average of 1,098,754.

Pre-paid tickets are redeemable at any time at Wicket 9.