Written by Andrew Seale
Businesses are sitting on large swaths of data spread out over disparate applications – tools for billing and tracking sales, qualifying leads and keeping track of salespeople, running social media campaigns or email newsletters – all of it going unused, slipping into the corners of the cloud.
TieIT aims to capture that and bring it under one umbrella in the form of a marketing automation and sales platform fuelled by data-driven artificial intelligence. And the co-founders want it to be a home-grown, Made in Canada bilingual platform.
“Over 70 per cent of our user base is in the US but we're working towards TieIT becoming a bilingual application because we want to really focus on Canada,” says Jessica Rawlley, who co-founded the platform alongside Anton Annestan. “Our goal is to try to grow Canadian companies who are innovating and growing locally.”
The company officially launched in 2016 after struggling to make use of data at the custom software development company they’d been building together since 2014. They decided to funnel their expertise into an application to solve to capture the data from different applications and bring it into one program that could make use of it.
“Our clients started to learn more about it, and express the same challenges,” says Rawlley. “They asked for access to it and we realized we have something here (that) we needed to take to market.”
TieiT easily integrates a wide range of tools from customer relationship management, to email marketing, scheduling social media, invoicing and estimating, and tracking sales leads.
The startup has since grown their team to eight.
“To date it's been a great David VS Goliath story because we've been able to take clients from Salesforce, Hubspot, etc.,” says Rawlley. “We have universities and government agencies who are looking to replace their application with ours so that's been a pretty cool thing that we didn't think about initially.”
They’ve also taken to mentoring and sharing some of the struggles they’ve felt as a startup. Rawlley says it’s key to propping up the startup scene on the whole.
“Our goal should be all to collectively make Canada better, and to make our local regions better by creating work and generating jobs,” she says, “When you work with other entrepreneurs, and we can all reach that goal together, it makes it that much better.”
Photo credit: Cameron Bartlett