They call it the world-wide-web for a reason – you can use it to take your business worldwide; and Marc-André Roy VP of marketing and digital strategy at Export Development Canada, is the one to help you do that.

His day to day includes leveraging and refining his expertise of building digital platforms and business models to connect buyers and sellers both domestically and on a global scale.

“I think it’s actually an easier process to be able to start a business then it was 10, 15 years ago,” said Roy. “You can go online and within five minutes you can register your company. One of the things that we’re working really hard at RBC to do is to help entrepreneurs focus on their passion project and to take away some of the administrative work of running your own business.”

Driven by data and powered by a strong digital and marketing strategy, Roy leads a unique group of talented teams who design and deploy new unique experiences to bring sustained value to the export ecosystem while creating long-term wealth for Canada.

In this week’s episode of the #StartupCanadaPodcast, Rivers Corbett sits down with Roy to help entrepreneurs understand digital strategy and transformation, marketing, and doing business abroad.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at

Image source Marc-André Roy’s Twitter.

StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.