Ecommerce isn’t going anywhere any time soon, and it can help your business deliver the results you need as easily as boxes to your customers’ doors. Lindley Graham has spent five years at Canada Post moulding its ecommerce marketing strategies, and is a big supporter of small businesses using all the tools our online world has to offer.
“Ecommerce is such an incredibly fast paced and fast-moving industry in Canada,” said Graham. “It’s where business is headed in Canada, it provides so much opportunity for entrepreneurs to grow their business and expand to new markets.”
Graham is currently the director of parcels and ecommerce marketing at Canada Post, where she leads a team that oversees the programs that provide Canadian ecommerce merchants with insights and information to help them grow their businesses.
In this week’s episode of the #StartupCanadaPodcast Rivers Corbett sits down with Lindley Graham to help entrepreneurs get the most out of the tools they might not even know they have in their ecommerce toolbox.
The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.
You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/.
Image source Canada Post.
StartUp HERE Toronto is a publishing partner of Betakit and this article was originally published on their site.